Now that Facebook has gone public and is struggling to get a steady
valuation, the company is looking to find new ways to make its money and prove
its worth to investors.
One option Facebook is exploring is enhancing ad sales by more effective
targeting of increasingly specific demographic groups, using location data from moble devices and
information culled from the site.
The company will be targeting members' information more closely, and expects
personal data-sharing to double every decade.
We have to start by taking a look at the data in question. How much of a
danger to the consumer is the data that Facebook has? Exactly how much data does
it really have?
Peter Pasi, executive vice president at Emotive LLC, an Arlington, Va.-based
firm that focuses on digital outreach for political campaigns, says Facebook has
quite a bit.
"Facebook is the largest opt-in community of individuals in the world, and
boasts unparalleled reach," Pasi said. "In English, that means it's likely the
largest database of people ever built, and
contains more personal data than any other source."
We know that Facebook has a lot of information about us, both what we enter
ourselves and the data that our friends choose to put up about us.
valuation, the company is looking to find new ways to make its money and prove
its worth to investors.
One option Facebook is exploring is enhancing ad sales by more effective
targeting of increasingly specific demographic groups, using location data from moble devices and
information culled from the site.
The company will be targeting members' information more closely, and expects
personal data-sharing to double every decade.
We have to start by taking a look at the data in question. How much of a
danger to the consumer is the data that Facebook has? Exactly how much data does
it really have?
Peter Pasi, executive vice president at Emotive LLC, an Arlington, Va.-based
firm that focuses on digital outreach for political campaigns, says Facebook has
quite a bit.
"Facebook is the largest opt-in community of individuals in the world, and
boasts unparalleled reach," Pasi said. "In English, that means it's likely the
largest database of people ever built, and
contains more personal data than any other source."
We know that Facebook has a lot of information about us, both what we enter
ourselves and the data that our friends choose to put up about us.
